SEA was formed on Aug. 7, 1963, as the National Electric Cooperatives Editorial Association; the current name was adopted on Aug. 20, 1995. Predecessor organizations included the National Rural Electric Cooperative Press Association (April 22, 1947, to July 8, 1958) and the Rural Electric Consumer Publications Cooperative (July 8, 1958, to Aug. 7, 1963).
- Bucking History: A Look at the First 20 Years of National Country Market Sales Cooperative
- Use or Usage: An Electric Cooperative Guide to Style (PDF updated 8/2019)
- Straight Talk (password required)
- Straight Talk SEA Resources (password required)
“Telling the co-op story” – Check out this October 2002 article from Rural Electric (RE) Magazine on the role, importance and massive reach of electric cooperative statewide publications.
Private Utility Propaganda and the Creation of Wisconsin REA News (PDF) — This thesis looks at why electric cooperatives in the Badger State decided to establish their own magazine, the first of 32 electric cooperative statewide consumer publications now in circulation.