Published by Ruralite Services, Inc.
Michael Shepard, President/CEO
5605 NE Elam Young Parkway,
Hillsboro, OR 97124

Editorial Offices: 5605 NE Elam Young Parkway,
Hillsboro, OR 97124

503-357-2105 • 800-762-2480 • FAX: 503-357-8615

Circulation: 328,000 • Trim size: 8 3/8″ by 10 3/4″

Magazine Staff

Leon Espinoza, Editor-in-Chief (
Brandon Pomrenke, Associate Editor
Jennifer Brown, Assistant Editor
Mike Teegarden, Assistant Editor
Kathi VanderZanden, Communications & Marketing Director
Victoria Hampton, Editorial Specialist

General Advertising Rates

Nonmember display advertising welcome. Rates and specifications available upon request. Published last week of each month, datelined for upcoming month.


Ruralite, a not-for-profit cooperative corporation formed more than 64 years ago, provides communication services for 70 consumer-owned electric utilities and associations in Alaska, Arizona, California, Florida, Hawaii, Idaho, Nevada, Oregon and Washington.

Ruralite magazine reaches more than 328,000 homes monthly through 47 zoned editions covering Alaska, Washington, Oregon, Idaho, Nevada, California and Montana. Currents magazine — which is published in January, March, May, July, September and November — covers Arizona and reaches 15,700 additional readers. KIUC Currents, which is published quarterly, blankets the island of Kauai. Florida Currents is published in partnership with electric cooperatives in Florida.

Edited for a family-oriented readership, Ruralite and Currents magazines focus on activities and issues affecting Western readers. Regional places and personalities, food, outdoor activities, kids and the undiscovered treasures of the West are presented in each issue.

Ruralite is published 12 times a year; Currents is published six times a year. KIUC Currents is customized specifically for Kauai. Each member-utility receives a custom version of the magazine, enabling them to use the magazine to communicate with their members about important issues and promote programs specific to their utility.